Snapchat: News

Snapchat is an image-centric social media platform of American origin developed by Snap Inc. (formerly known as Snapchat Inc.). The platform was co-founded in 2015 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were studying together at Stanford University. Initially, the platform focused on chatting with snaps, i.e. person-to-person image sharing once users sign up with their phone number. Today, the platform has broadened its horizons with several elements using new technologies such as artificial intelligence and machine learning to apply filters to faces in real-time, help users interact with augmented reality objects, and has garnered a fanbase for these unique offerings. As of July 2021, Snapchat is available in 37 languages and caters to 293 million daily active users. According to a letter to investors in 2020, over four billion Snaps are sent each day. Meanwhile, Snapchat’s parent company Snap Inc. calls itself “a camera company”. It believes that reinventing the camera is a simple way to improve the way people communicate. The company is also known for Snapchat Glasses that can be purchased from vending machines. The glasses have cameras built-in and can directly post point-of-view Snap Stories for you.